How to design an eye-catching logo {step-by-step} guide

Updated: Apr 6


One of the first things we make sure we have when starting a business is a logo

A logo can be described as a graphic mark, emblem, symbol or just a name used to identify either a company, organizati


A Logo can take the form of a figurative or an abstract depiction or it may even be presented as a styled version of the company, organization or brand's name if it has adequate brand recognition.


Here are 10 steps to creating an eye-catching logo

  1. Start with your story, Start with your why

  2. Brainstorm phrases or characters that describe your brand

  3. Sketch ideas based on these words

  4. Test your sketches against the words

  5. Refine your chosen sketch

  6. Develope your logo layout on a free design platform

  7. Pick versatile colour pallets/options

  8. Choose a font

  9. Ensure size scalability

  10. Export using the right file formats


1. Start with your story, Start with your why

There's a book called "Start with Why" written by Simon Sinek". In this book, it explains that there's a reason why we all want to take action toward a mission or a goal we set for ourselves. Why did you start your brand?


Until you figure out clearly why you started, you really can't get to the stage of powerful imagination towards "the brand symbol"


2. Brainstorm phrases or characters that describe your brand

There are some phrases that once said even quietly in your mind you instantly think of a brand, product or a company. For example "Think different" = Apple

The are special words or phrases that identify each and every individual brand, find your!


3. Sketch ideas based on these words

Next, we will be making soft sketches based off of those words or phrases we just came up with. Let your imagination go wild! Don't try to copy or make your brands image or logo look similar or a little like another brands. Be unique, be different.


4. Test your sketches against the words

The next stage is to test the sketches against the words/phrases.

When you say the word or phrase out loud and you picture the rough sketches, do they mash up? do they blend? do they flow together?


If they don't, and you will know; then more work needs to be done, more sketches needs to be drawn up. The trick is never to give up, if you feel tried or worn out, take a break, 10 min, 20 min, until you fill you can come back and get at it.


5. Refine your chosen sketch

After you have gotten the right word/phrase to flow or flow together with a sketch, you now need to refine it. Are there extra wordings in the logo that are unnecessary? A logo is meant to be simple and relate able






























6. Develop your logo layout on a free design platform

There are several free online logo design platforms out there that can be useful. Here are 6 we have experience with:


7. Pick versatile colour pallets/options

You don't want to use to many colours as it can seem distracting. Most attractive logos use about 1 - 3 colours in their pallets. Don't overdo it and always let the colours complement each other. Mix the primary and secondary colours well and watch out for hash/odd colours


8. Choose a font

You don't want to use too many colours as it can seem distracting. Most attractive logos use about 1 - 3 colours in their pallets. Don't overdo it and always let the colours complement each other. Mix the primary and secondary colours well and watch out for hash/odd colours


If you are going to include text in your logo, make sure the text is needed/essential to get your brand message along. Or if your brand logo is just the name of your brand written in a styled font. Just don't give up till it feels right! You got this!!


9. Ensure size scalability

The next thing you will need to keep in mind is the size of the logo. Are you going to be using this logo on social media, if so which ones? Are you going to be printing on merchandise? Are you going to be printing posters, flyers? How will the logo look if you are to run an online video ad?


These are things to consider when you reach the final lap of creating/designing your brand/business logo


10. Export using the right file formats

the last thing to consider is the file format you export with. This mainly depends again on which platforms you will be using the logo on.

- Social media

- Merchandise

- Online video ads

- Business Cards

- Letter Heads etc.


The most common and recommended are PNG's.


Hope this article is really helpful and your logo feels just right when you finally export.



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